Tracy L. Tuten is the author of multiple books on marketing. Frequently quoted in the press, including the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the Internet for branding. Dr. Tuten’s research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. She has served consultant and guest professor roles internationally (in Korea, Germany, France, Croatia, and Argentina) and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She twice served as a Fulbright Scholar and has won numerous awards for teaching excellence; was awarded the prestigious O’Hara Leadership Award in Direct and Interactive Marketing Education; and served as the Social Media Marketing Master at ad:tech New York in 2010. She has conducted many keynotes and training sessions for such groups as Dell Computers, Samsung Electronics, TeliaSonera, and the Society for Marketing Professional Services, the NC Travel and Tourism Association, and the Custom Content Council, among others.