Associate of Applied Science in Business: Customer Relationship Management

Degree Level: Associate | Course Format: Online

The Associate of Applied Science in Customer Relationship Management focuses on recognizing customers as the core of the business. Enhancing the customer experience, while sustaining customer relationships, builds an organization’s competitive position and increases its profitability. Students are prepared for immediate entry into the workplace after graduation.


Curriculum
60 credit hours. All courses are 3 credit hours unless otherwise noted.
Term 1
  • COE1010: Introduction to College Experience
  • BUS 2550: Microcomputer Applications
  • ENG 1010: Expository Writing
  • BUS 1110: Introduction to Business
  • SCI 1150: Environmental Science
Term 2
  • HIS 2110: History of the United States
  • MOD 2500: Introduction to Group Organizational Dynamics
  • HUM 1040: Survey of Literature
  • COM 1000: Communication in the Workplace
  • REL 1110: Understanding the Old Testament
Term 3
  • BUS 1100: Introduction to Management
  • CRM 1200: Introduction to Retailing
  • CRM 2000: Introduction to Customer Service
  • CRM 2100: Leadership in Customer Service
  • CRM 2500: Professionalism in the Workplace
Term 4
  • Concentration Electives (15 credit hours)
PROGRAM COST
Tuition for the Bethel University Associate of Applied Science in Business: Customer Relationship Management is $345 per credit hour.

Tuition Includes
  • All course fees
  • All required textbooks and course materials
  • Technology