Customer Relationship Management Concentration: Online

Degree Level: Undergraduate Bachelors | Course Format: Online

The Customer Relationship Management concentration puts the importance of customer care into real-world perspective. Courses selected for this concentration bring into focus different aspects of the customer experience, thereby bringing service to the forefront of business.


Curriculum
45 credit hours. All courses are 3 credit hours unless otherwise noted.
Term 1
  • OL 3051 – Introduction to Adult Learning
  • OL 3100 – Management
  • OL 3230 – Organizational Theory
  • OL 3210 – Principles of Managerial Accounting
  • OL 3225 – Survey of Marketing
Term 2
  • OL 3390 – Organizational Analysis
  • OL 4000 – Understanding the Economics of Business
  • OL 4240 – Strategic Management
  • OL 4245 – Human Resources
  • MOD 2150 – Business Communications
Term 3
  • CRM 3500 – Customer Relationship Management
  • CRM 3800 – Customer Service
  • CRM 4200 – Services Management
  • OL 4300 – Consumers & Marketing
  • CRM 4600 – Services Marketing
Term 4
  • *128 credit hours are required to graduate with a Bachelor of Science degree. The balance of the credits needed after the major coursework is completed can be fulfilled with electives, previous transferred credit, and other advanced standing credit options. Contact your recruiter or advisor for details.
PROGRAM COST
Tuition for the 2017-2018 Bethel University Customer Relationship Management Concentration: Online is $362 per credit hour.

Tuition Includes
  • All course fees
  • All required textbooks and course materials
  • Technology